In the early days of a relationship, you collect landmarks that only the two of you recognise—the street corner where you met for first date, the park bench where you shared your first kiss, the no-stopping zone where he dropped you off at work after you stayed over for the first time.

Taking inspiration from information and memorial plaques throughout cities, we’ll lean into Hinge's "designed to be deleted" messaging to create small, eye-catching signage immortalising the special, private moments shared between two people at the beginning of a relationship.

On the very spot these moments happened, we’ll use intimate OOH placements with a tactical mnemonic that also acts as a reveal to celebrate life’s most intimate moments. By scanning the QR code, people will be able to read each couple's story and learn how Hinge made it happen.