In Loving Memory

Hinge

In the early days of a relationship, you collect landmarks that only the two of you recognise—the street corner you met at before your first date, the park bench where you shared your first kiss, the no-standing zone where he dropped you off at work after you stayed over for the first time.

Let’s take the online offline and celebrate the real moments made possible by Hinge.

Taking inspiration from information and memorial plaques throughout cities, we’ll create small, eye-catching signage immortalising the special, private moments shared between two people at the beginning of a relationship.

On the very spot these moments happened, we’ll use intimate OOH placements to celebrate life’s most intimate moments, and how Hinge made it happen—with a QR code to link to each couple’s story.