Let’s go to where only the mitey-est people go and really put Vegemite to the test.

Partnering with ‘Tough Mudder,’ we’ll use the event to crown the mitey-est Australian who is, of course, powered by Vegemite.

With Vegemite branding, activation and experiences littered throughout the event, the course will end with the toughest challenge—a pit full of Vegemite.

Only the most determined of competitors will make it to the other side for their chance to be crowned Australia’s Mitey-est Mudder.