Koch Agronomic Services, a U.S.-based global leader in crop nutrients solutions, wanted to introduce their CENTURO™ Nitrogen Stabiliser product to the Aussie market with a fresh, locally made campaign.

Instead of technical jargon and demonstrations, we cut through with a campaign that entertains and engages with a playful metaphor for the concentrated nitrogen stabiliser.

Sergeant Centuro was deployed across film, industry events, and press—including creative inspired by the iconic Uncle Sam army recruitment posters.